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Information support for marketing research

Content: Организация маркетинговой службы.rar (12.32 KB)
Uploaded: 12.12.2024

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2. There are two points of view on the use of information when conducting marketing research. One is related to the use of primary information, the other - to the use of secondary information. Let´s say you are the head of a company producing women´s shoes and you need to conduct a marketing research of the market. Reveal the essence and show the differences between the two types of information. Which type of information would you prefer and why? Justify your opinion.
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